The Challenge: AyurYogaSpa wanted to expand their reach, making it possible for customers outside of their local market to take advantage of their products and services online. They also wanted to generate buzz around their brand, driving visits back to their website.
The Solution: After researching and determining where the AyurYogaSpa potential customer is socially online, we created a powerful content strategy to share across the four social media sites we designed for AyurYogaSpa. We revamped the online store, better showcasing all products available for purchase from AyurYogaSpa. On the AyurYogaSpa blog, we pinpointed key Ayurveda and Yoga topics of interest and posted about mind body wellness. On the AyurYogaSpa YouTube channel, we produced a series of ‘How To’ videos using Gina Caccavalla, founder of AyurYogaSpa, executing recipes in the kitchen whose main ingredients were products available for sale online at AyurYogaSpa. We continued the conversation about their products and services across their Facebook and Twitter pages where visitors were invited to ask questions about the videos seen on YouTube and posts from their blog. All videos and related posts would send new visitors to the AyurYogaSpa store online. We also set up an ongoing subscription service on their blog that allows users to enter their email address, opting in for further communication and specials from AyurYogaSpa.
The Results:
We manage all of AyurYogaSpa’s social media sites and provide monthly social media marketing consulting for AyurYogaSpa.
The Challenge: Kay Donahue Designs wanted an online store featuring their one of a kind jewelry and help picking the right social media sites for their products. They also wanted conversations generated across these sites with a goal of driving traffic to their online store.
The Solution: We designed an online store and blog that were easily navigable and aesthetically pleasing to the demographic they were trying to reach. We created a strategy that would focus on the world travels of the founder, Kay Donahue, and the stories of the unique jewelry creations inspired by these travels. Visitors to their blog could also read about and see pictures of the countries Kay Donahue visited and the story behind finding materials to design. We partnered with two of the world renown travel companies that Kay Donahue had recently traveled with and had Kay guest post on their travel blogs. We continued the conversation across their Facebook and Twitter pages where we would provide fun education and tips for jewelry lovers. We used Pinterest as a visual medium to interest potential jewelry buyers and drive visitors to their online store.
The Results:
The Challenge: Fulton Beach Bungalows wanted to establish a presence on the right social media sites and help with marketing their lodging promotions and reaching potential out of town guests.
The Solution: We designed a blog, Facebook, Twitter and YouTube channel for Fulton Beach Bungalows with a strong content strategy centered around local events and in house promotions. We produced a series of videos for YouTube where we gave virtual tours of both Fulton Beach Bungalows and the area. We use Facebook and Twitter as lines of communication for potential guests as well as testimonies from past guests. We work together monthly to produce a regular newsletter that is both interactive and links back to their website.
We currently provide marketing consulting for Fulton Beach Bungalows and manage their social media sites.
The Challenge: New business, Yoga Health Events, needed to establish an online presence and promote a new Yoga Teacher Certification Course they were offering.
The Solution: We designed a website that showcased the location of the teacher training and allowed visitors to register online for the training. We used Foursquare to create a location based campaign and capitalize on their current base of customers. Customers were rewarded for checking in and would share their check ins on Facebook with their friends, dramatically increasing SEO to the event registration page and in turn creating worldwide exposure for the yoga teacher training. We produced a virtual tour of the location including inside the yoga studios, showing exactly where the students would be during their training. We created a Twitter account which served as a communication tool to answer location and cost questions.
The Challenge: New business, TaDa! The Spot To Be Creative, needed to establish an online presence and distinguish themselves as the place for art and art education. They also needed a place students could register at their convenience for art classes as their is not always someone at their place of business.
The Solution: We designed a kid friendly art website where fresh content is shared regularly and visitors conveniently have the ability to register for classes right on the site. We set up the following social media sites: Facebook,Twitter, Google +, Pinterest and also designed a blog titled ‘Dash, Doodle and Draw.’ Part of the campaign focuses on sharing how art classes at TaDa! incorporate the fun and imagination as well as the educational aspect of art. We decided to tell this story using the character ‘Mirabelle the Pig’ who authors their blog and is the face and voice of all communication across their social sites. It was a goal in this campaign to give students and parents a platform to interact with TaDa! outside of class. Parents can now have conversations with TaDa! as well as share class pictures of their kids straight from TaDa!’s social media sites.
We currently provide marketing consulting for TaDa!’s and manage their social media sites.
